About
us
01
Vision
Who we are
The Science of Slow Food
Mission: Scaling Substance: Empowering the next generation of food brands to prioritize human health through traditional wisdom and modern retail rigor.
At TrueSubstance, we believe that the highest form of innovation is often a return to tradition. We are a brand incubator platform exclusively focused on Health-First, Nutrition-Driven consumer food brands.
We are refusing ultra-factory-processing in favor of Traditional Slow Food Processing Techniques. Our core belief is that food should be “Good, Clean, and Fair”- principles that prioritize the nutritional integrity of the ingredient above all else.
Traditional Processing: We champion methods like stone-grinding, cold-pressing, and natural fermentation—techniques that preserve vital enzymes, fibers, and nutrients often destroyed by high-speed industrial heat.
Nutrition as a Standard: We don’t just incubate “products”; we nurture nutritional solutions. Every brand under our wing must prove its substance through its impact on the consumer’s well-being.
Proximity & Purity: We believe health is found in freshness. Our brands are designed to be located near the customer, bridging the gap between the source and the table.
02
People
What drives us
Kamal Sehgal
Experience - Thakral Corporation Sg, IKEA, INGKA Centres, Jones Lang LaSalle, Cushman Wakefield
CEO
From building retail spaces to nurturing substance
For more than twenty years, my work was about creating places where people gather. I spent my career developing and investing in the large retail destinations that shape how communities shop, interact and spend their time.
Over the years, however, my focus began to shift. I realised that the buildings themselves were only the stage. What truly mattered was what people brought home from them – food that nourishes, products they can trust, and experiences that genuinely improve everyday life.
That belief led to the creation of TrueSubstance.
While my professional journey has been in developing modern retail spaces, my family’s roots go back three generations in the traditional flour milling at residential communities level. Growing up around chakkis taught me that the way food is processed is just as important as the ingredients themselves. Traditional methods that once preserved nutrition and flavour have steadily given way to industrial processing in the pursuit of scale and shelf life. TrueSubstance was born from the conviction that these time-honoured practices deserve a place in modern retail.
TrueSubstance is a consumer brands platform dedicated to building health-first, experiential retail concepts inspired by traditional food craftsmanship. We believe the future of food lies not in producing more, but in producing better – through honest ingredients, time-tested processing methods and complete transparency.
Our first brand, Slomilled Foods, brings traditional food processing back into neighbourhoods through fresh stone-milled flours, wood-pressed oils, stone-ground spices, bilona method ghee and other minimally processed staples, breakfast mixes & nutrition forward snacks. By preparing food in small batches, often in full view of customers, we reconnect people with how real food should be made while making authentic nutrition both accessible and convenient.
Our ambition is to preserve the integrity of traditional food processing while building systems that can scale responsibly. By combining generations of milling knowledge with modern quality assurance, responsible sourcing, efficient supply chains and technology-enabled retail operations, we aim to deliver products that never compromise on authenticity, consistency or trust.
Everything we build is guided by a simple principle: food should remain as close to its natural form as possible. Through clean-label products, transparent supply chains, responsible sourcing and rigorous FSSAI-compliant processes, we are creating brands that place health, integrity and trust at the centre of everyday eating.
Our Advisors
Bhanu S.
Food Technology
Karuna Madhav
Ancient Indian Food Processing Methods
