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Nutrition-first consumer food brands · Gurugram

Bringing substance back to food.

We build everyday food brands around nutritional integrity and preservatives free, live milling and minimal heat processing for retained grain & seed level nutrition, across the pantry. Our first brand is Slomilled Foods.

See the everyday pantry Explore Slomilled

What we are building

The everyday pantry, reconsidered.

From the flour in your roti to the oil & ghee in your tadka, the spices in your kitchen and the breakfast on your table, we build food brands around how ingredients are sourced, traditionally processed and brought to people.

What we believe

Modern food got faster. Something got lost.

Speed and shelf life won. In the trade, much of what made everyday staples good was refined, polished or processed away. We are bringing it back, one category at a time.

Four ideas we won’t trade away.

Whole

Whole grains, whole spices, unpolished pulses. We keep the ingredient whole.

Slow

Stone milling, wood pressing, bilona churning: methods that take their time.

Near

Fresh, in small batches, close to the people who eat it.

Honest

Absolutely no preservatives. Easy to understand labels, plain prices, and no claim we can’t stand behind.

How we process

Every ingredient has its method.

We know how each staple is best made, and we develop every product around our own specification.

Made in our store

Stone milling

Slow stones and whole grains keep flour closer to the grain it came from. We mill on an emery-stone chakki in our store.

Flours · millet and specialty flours

Our specification

Wood and cold pressing

Our oils are kachi ghani wood-pressed or cold-pressed: slow, mechanical pressing that preserves the taste, aroma & nutrition unlike the factory-made refined oils.

Mustard, groundnut, sesame, coconut and other oils

Our specification

Stone grinding

Whole spices, slowly ground, keep the aroma that makes a dish. Ours are stone-ground or left whole, with no artificial colours or fillers.

Ground and whole spices

Our specification

Bilona

Our ghee is bilona ghee: A2 milk’s cultured curd, churned in small batches, the way it has always been made.

Hallikar cow and desi murrah buffalo ghee

Our specification

Whole and unpolished

Polishing makes grains and pulses look uniform and takes something away. Our pulses and rice stay unpolished. We dry them naturally under the Sun to avoid heat driven nutrition loss.

Pulses · rice

We develop

Formulation

Convenient everyday food with focus on nutrition & health, built from whole ingredients and traditional recipes, without shortcuts.

New products · traditional preparations

Our specification

Dry fruits, nuts and seeds

Only as good as the lots they come from. Ours are selected and packed to our specification.

Dry fruits · nuts · seeds

Our standard

Nothing artificial

No artificial preservatives, additives or synthetic shortcuts, in any category.

Every product

Slomilled Foods

Slomilled Foods a TrueSubstance brand

One neighbourhood store, the whole pantry.

Slomilled Foods builds the everyday pantry around better ingredients, better processing and nutritional integrity. Flour is stone-milled in the store; our oils, spices, ghee, breakfast mixes, dry fruits, pulses and rice are developed to the same standards.

Explore Slomilled

Entrance of the Slomilled Foods store at M3M Urbana, Golf Course Extension Road, Gurugram, with shelves of flours, oils and ghee inside

Good food belongs in the neighbourhood.

How we build

A platform for food brands with substance.

TrueSubstance creates, operates and grows nutrition-first food brands. Every brand is built to the same standards and runs on the same system.

The standards we set

  1. Traditional methods only. Stone-grinding, pressing, fermentation, minimal heat.
  2. No ultra-processing. No artificial preservatives, additives, colors or synthetic shortcuts.
  3. A real nutritional case. One we work to evidence, not assert.
  4. Labels that tell the whole story. In plain easy to read language.
  5. Sources we stand behind. A standard we are continuously building.

The operating system

  1. Source. Quality first, origin known.
  2. Process. Slow methods, small batches.
  3. Assure. Clean, check, record, under an FSSAI licence.
  4. Retail. The making visible, the prices plain.
  5. Proximity. Close to the communities we serve.
  6. Learn. Measure, listen, improve.

Our approach

The science of slow

How food is processed matters.

We state what we believe, set standards, practise them, and build the evidence. We always tell you which is which.

Belief

Standard

Practice

Evidence

  • Milling
  • Pressing
  • Grinding
  • Fermentation
  • Formulation
  • Preservation
  • Packaging
  • Freshness

Explore the science

What we are building

Slomilled Foods is the first.

More Slomilled Foods stores are planned for Dwarka Expressway, Punjabi Bagh and Noida. Mewantra, a nutrition brand built around nature’s own slow foods – dry fruits and nuts, is in development, and a third brand is taking shape.

Our roadmap

Portrait of Kamal Sehgal, CEO of TrueSubstance.

Growing up around chakkis taught me that the way food is processed is just as important as the ingredients themselves.

Kamal Sehgal, CEO

Two decades building retail destinations. Three generations of family milling flours & oils. TrueSubstance brings them together.

Partner

Retailers, kitchens, sourcing partners, scientists and investors.

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Join

Roles from the mill to the market.

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Visit

Slomilled Foods, M3M Urbana, Golf Course Extn Road, Sector 67, Gurugram.

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