About
us
01
Vision
Who we are
The Science of Slow Food
Mission: Scaling Substance: Empowering the next generation of food brands to prioritize human health through traditional wisdom and modern retail rigor.
At TrueSubstance, we believe that the highest form of innovation is often a return to tradition. We are a brand incubator platform exclusively focused on Health-First, Nutrition-Driven consumer food brands.
We are refusing ultra-factory-processing in favor of Traditional Slow Food Processing Techniques. Our core belief is that food should be “Good, Clean, and Fair”- principles that prioritize the nutritional integrity of the ingredient above all else.
Traditional Processing: We champion methods like stone-grinding, cold-pressing, and natural fermentation—techniques that preserve vital enzymes, fibers, and nutrients often destroyed by high-speed industrial heat.
Nutrition as a Standard: We don’t just incubate “products”; we nurture nutritional solutions. Every brand under our wing must prove its substance through its impact on the consumer’s well-being.
Proximity & Purity: We believe health is found in freshness. Our brands are designed to be located near the customer, bridging the gap between the source and the table.
02
People
Leadership Team
Kamal Sehgal
Experience - Thakral Corp, IKEA, INGKA Centres, Jones Lang LaSalle, Cushman Wakefield
CEO
From building meeting places to nurturing substance
For over two decades, my professional life has been about the “Macro” where I’ve focused on the “Canvas” – the massive physical and financial structures where retail happens.
But as I watched global landscapes shift, I found myself increasingly drawn to the “Art” within that canvas. I realized that while I spent years building the physical retail spaces where people meet, I wanted to spend the next decade defining what they meet for and how they live healthier, more authentic lives.
At TrueSubstance, I’m taking everything I learned about retail spaces and retail brands scaling to invest in and incubate new health-first, consumer retail experiential brands around slow food range. We aren’t just building nutrition-dense products; we are looking for substance. Retail is no longer just about convenience; it’s about trust. With our portfolio brand – Slomilled, we are building a health-first, experiential retail concept. We are bringing the “mill” back to the community – freshly slow-milled flours, cold-pressed oils, and stoneground spices prepared right in front of the customer. By locating these “micro-centers” near where people live, we are bridging the gap between ancient purity and modern accessibility.
COO
Bringing agile precision to traditional purity
In the world of “Slow Food”, the greatest challenge is not just maintaining purity – it is delivering that purity at scale with uncompromising quality. With my engineering background and deep agricultural roots, my focus is to ensure that the ancient integrity of our products meets the efficiency of modern retail.
At TrueSubstance, I’m building scale by taking intricate, multi-layered Traditional Food Processing processes, quality assurances systems, procurement, supply chain management and streamlining them into high-performing, customer-centric Modern Retail Technology systems.
Driven by a firm belief in clean-label nutrition, FSSAI compliant processes and responsible sourcing, I work closely with farmers and internal teams to build transparent, sustainable farm-to-plate systems founded on trust, safety, and long-term value.
Guiding Philosophy: “Good Food, Good Life” | “जैसा अन्न वैसा मन”
Our Advisors
Bhanu S.
Food Technology
Karuna Madhav
Ancient Indian Food Processing Methods
