The Range Specialist at TrueSubstance is the “Curator of Integrity.” This isn’t a typical retail buying role; it’s a position that requires a deep respect for biodiversity, nutritional science, and market trends. You are responsible for ensuring that what sits on our shelves—from heirloom wheat to ancient millets—is the best version of that grain available in the country.
The Mission
At TrueSubstance, our stores aren’t just selling flour; they are selling a solution to modern nutritional gaps. As the Range Specialist, your mission is to design a high-performing product range that converts traditional “slow-food” wisdom into a modern retail format. You will decide what stays on our shelves, what new “Slomilled” innovations we launch, and how we curate a range that solves real problems for our customers—from the perfect rotis to specialized gluten-free needs.
Key Responsibilities
1. Portfolio Strategy & Development
- The “Core & Beyond” Menu: Develop and manage the primary product list (Heirloom Wheat, Ancient Millets, Pulses).
- Functional Innovation: Lead the creation of proprietary “Solution Blends” (e.g., Low-GI Atta, High-Protein Flour, or Weight-Management Mixes) by working with nutritionists.
- Occasion-Based Range: Curate seasonal or festival-specific ranges (e.g., Vrat flours, winter specials like Bajra/Makki) to keep the store relevant year-round.
2. Range Performance & Analytics
- Product Lifecycle Management: Constantly evaluate SKU performance. If a product isn’t moving or doesn’t meet our “Integrity Standard,” you are responsible for retiring or reformulating it.
- Consumer Insights: Spend time on the store floor. Listen to what customers are asking for and translate those “pains” into new product launches.
- Space Productivity: Determine the “Store Layout” for products. How do we display our range so it tells a story of health and transparency?
3. Benchmarking & Quality Standards
- The Gold Standard: Define the taste, texture, and nutritional benchmarks for every product in the range.
- Competitor Mapping: Keep a pulse on the “health-food” and “organic” retail landscape to ensure TrueSubstance remains the pioneer in the “Cold-Pressed” category.
- Packaging Interface: Work with the design team to ensure our packaging effectively communicates the Substance and Slomilled benefit of each specific product.
Who You Are
- A “Foodie” with a Business Brain: You have a passion for Indian ingredients but view them through the lens of retail velocity and margins.
- Customer-Obsessed: You don’t just build products you like; you build products that solve a “Job to be Done” for the modern Indian household.
- Creative yet Disciplined: You can brainstorm 20 new blend ideas but have the rigor to pick the 2 that actually scale.
- Agile: You enjoy the “Incubator” phase—prototyping a new flour blend on Monday and seeing it on the store shelf by Friday.
Why TrueSubstance?
- Identity: You are the one who decides what “TrueSubstance” tastes and feels like.
- Ownership: You aren’t just managing a category; you are building a brand from the grain up.
- Growth: As we expand our footprint, you will lead the evolution of our product range across different geographies and formats.