For TrueSubstance, B2B isn’t about shifting volume. It’s about finding partners who refuse to compromise on quality. This role takes Slomilled products into the kitchens of hotels, airlines, cafés, bakeries, restaurants and specialist food stores, and leads our modern-trade expansion strategy and execution.
The mission
Take our freshly milled philosophy beyond our own store. You will build a network of high-integrity partners (restaurants, artisanal bakers, health stores, airlines, hotels, large kitchens and modern-trade outlets) who want to improve what they serve with fresh, minimally processed ingredients.
What you’ll do
Strategic business development
- HoReCa partnerships: identify and close partnerships with cafés, bakeries and restaurants that value clean-label, artisanal ingredients.
- Corporate and institutional sales: develop a subscription offer for offices, wellness centres and community clubs.
- B2B retail expansion: partner with gourmet grocery chains and specialty stores to stock our packed range.
Relationships and solution selling
- The culinary bridge: work with chefs and R&D teams to show how specific grains, such as khapli (emmer) wheat, can improve their breads, pastas and traditional menus.
- Account management: make sure partners receive their milled-to-order supplies on time and in peak condition.
- Custom blends: coordinate with our food technology and milling teams on custom flour specifications for bulk clients.
Revenue and pipeline
- Lead generation: build a pipeline of high-value accounts. We value quality of account over quantity of leads.
- Forecasting: give the production team accurate monthly and quarterly volume forecasts, so the mills are ready for bulk orders.
- Pricing and negotiation: structure deals that reflect a premium product and keep margins sustainable for both sides.
Who you are
- A networker with relationships in premium food service and HoReCa in your city.
- Articulate and persuasive: as comfortable discussing nutritional integrity with a head chef as return on investment in a boardroom.
- Self-driven: you don’t need to be told who to call next.
- Integrity-first: you know we don’t discount our way into accounts. We win on substance and quality.
Why TrueSubstance
- A product with a story: fresh, stone-milled flour makes a strong first impression in any kitchen.
- Entrepreneurial stakes: you are the first person in this vertical, with the chance to build our B2B function from scratch.
- A modern workplace that values technology, speed and transparency over bureaucracy.