Our Digital Manager is more than a social-media role. You are the bridge between our mills and the screen, making sure the freshly milled experience comes through online, from a smooth checkout to a compelling film of grain being milled.
The mission
We are reclaiming integrity in food; your mission is to bring the same integrity to our digital presence. You will own the digital ecosystem, from the stability of our websites to the storytelling that brings the Slomilled philosophy to life, and make sure our online presence is as fresh, transparent and well made as our flour.
What you’ll do
Website and e-commerce
- Platform management: own the day-to-day operation of our websites and online ordering, and make sure milled-to-order orders work smoothly for every customer.
- UX and UI: keep refining the customer journey. If someone can’t find their favourite wheat in a few clicks, it’s yours to fix.
- SEO and performance: keep our sites fast and easy to find.
Content and storytelling
- The Substance aesthetic: create and curate video, photography and copy that shows our milling process and sourcing honestly.
- Social media: manage our channels. We don’t do filler; every post should add value or teach something.
- Email and community: write newsletters people actually want to read, turning first-time buyers into regulars.
Digital marketing and growth
- Performance marketing: lead our Meta and Google advertising, with clear accountability for return on ad spend and acquisition cost.
- Analytics: look past likes to conversions. Tell us what’s working, what isn’t and where the next opportunity is.
- Omnichannel: keep digital promotions in step with what’s happening on the store floor.
Who you are
- A hybrid thinker: you can troubleshoot an integration in the morning and write beautifully about khapli wheat in the afternoon.
- A data-driven storyteller: a good story is only as good as the evidence that people are listening.
- Design-minded: you have a minimal-but-warm sensibility and know that, for us, less is more.
- A self-starter: you don’t wait for a content calendar. You go to the store, talk to the miller and build it yourself.
Why TrueSubstance
- Real creative ownership: you are the architect of a growing brand’s digital voice, not a cog in an agency.
- No digital noise: no clickbait, just honest marketing for food made with care.
- A growth environment: as we open more stores, your work helps us scale.